Hands-on, heartfelt business, marketing and communications
I believe we all have a moral and social duty to help those who, have a tougher road to travel through life through circumstance of birth. In particular, children and the vulnerable, the sick and the impoverished deserve our attention, love, support and care.
So many individuals and businesses I meet are looking for opportunities to “give something back” but don’t know what organisations to choose or how to support easily. My personal involvement and commitment ensures that money, goods and support services will get to the people who need it.
I have a tendency to mix “business with pleasure becomes involved in working with communities and organisations that touch my heart. Now I am putting COMMUNITY at the heart of my business.
A focus on community since 2005
In 2005, I mobilised my networks and embarked on an 18 month, self-funded, well intentioned “rescue mission” to Sri Lanka to assist refugees in Tamil occupied, Tsunami ravaged communities in the country’s North East. I managed the collection, shipment and distribution of goods in the camps and continued galvanising my community, fundraising and providing support for a further 12 months to those communities. Back then, the campaign was known as “Fairy God Aunts & Uncles”.
Zulu’s Communityformally became the Social Responsibility Campaign for Zulu in 2006 when I became involved with supporting the work of Geraldine Cox in Cambodia and Lucy Hobgood Brown for Handup Congo.
I strive to create engaging campaigns and opportunities that will inspire people to take action and get involved where they can. Support has included trips back and forth to Cambodia, assistance with PR, events, fundraising, sponsorship, collecting goods and raising awareness and donations including selling soy candles and gifts at Christmas through Candles for Community.
Who we support and how
I work on a voluntary basis working with a selection of organisations that support disadvantaged, refugee and poor communities. The goal of many of the campaigns we support focuses on raising awareness of issues that communities face and gather support by way of connecting people to causes that have meaning to them.
Promote events and opportunities where people can contribute and learn.
Fundraise or gather goods for particular needs in communities
Custom designed awareness and fundraising activities
PR, Marketing, brand development and communications functions within the organisation
These opportunities directly support organisations and individuals who:
Are known personally by me and who are trusted to administer and ensure that funds are spent in the country we are helping.
Provide quality support for the day to day needs of children and people in need- shelter, food, clothing, education and LOVE;
Are focused on education, vocational training and practical skills particularly for young people and women in crisis situations;
Are specific, targeted, culturally appropriate and achievable in their objectives;
In Sydney the focus is on bringing communities together to cook for and feed homeless and disadvantaged communities through Our Big Kitchen, Gethsemane Community and C3 Church.
Find out more about Sue’s journey into volunteering and community work – buy a copy of Sue’s book Accidental Aid Worker
Heart warming events for my members
I felt motivated to organise a cook-in event at Our Big Kitchen (OBK), so that my members could experience a feel-good "give something back" activity.The cook-in at OBK, exceeded all of my expectations in terms of a social and interactive activity. Everyone was smiling and sharing warm and friendly conversations, while working side-by-side chopping up ingredients and preparing meals. I think the most striking element of the cook-in was seeing the stack of meals packaged up and ready to send off. A most heart-warming feeling!
At the end of the cook-in, we gathered in a local coffee shop, buzzing and feeling great that our contribution would soon be reaching those less fortunate than ourselves.
I fully support the good work that Zulu and OBK do for Sydney's community, long may it continue. I hope to spread the word and get more good people involved. If you only get involved in one charitable activity this year, make sure its a cook-in with Zulu at OBK!!! - Neil Scott, 35+ Meetup group organiser
And from participants:
Best Meetup ever!!! Loved it. Truly social, and the giving back is so rewarding. Thank you Sue and Neil - Miriam
Thanks for a meaningful time together for a great reason!! See u again soon!! X - Jane
An enjoyable morning spent with lovely company. Great to learn more about this fantastic charity. Thanks Sue & Neil for organising :) - Pru
This was an awesome experience! - Colleen
Wow, this was so much fun, so inclusive and so worthwhile. A gold medal M'Up. Super well done. :) – Alistair
What a privilege it's been today...to prepare meals for those in need and to be amongst great people :-)) - Jenny
Thanks for arranging this meetup Sue and Neil. It was a fantastic morning with an inspirational organisation - Avryl
Neil Scott 35+ Meetup Group
Perfect for our group to build new connections
As a steering committee member of the Sydney Development Circle (SDC), I’m always after new ways of engaging community, and bringing like-minded people together. The SDC event Sue organised at OBK was the perfect platform for our members to build new connections, and support the refugee community through House of Welcome.
Cooking together cancelled out any awkwardness, as we had something to do while we chatted with new people. Having everyone stirring, chopping and kneading together helped to create a sense of our own community. The shared activities allowed people from diverse backgrounds, sectors, and experience levels to find common ground, and acted as a springboard for discussions on local and global development issues.
I’ve always been a firm believer that food brings people together in a unique way, and our experience at OBK confirmed this. Our members were able to contribute to community, and connect with each other in new ways over food. Sue’s excellent facilitation at OBK helped to expand SDC’s community of development professionals, and we received great feedback from those who participated. - Lila Kennelly
Great idea to combine community building with OBK
Our Big Kitchen is a great concept and lots of fun. Not only to you get to meet wonderful people who are often interested in similar projects, and therefore a great networking opportunity, there is food, glorious food and lots of it!!! You get not just to prepare it (which is fun when you are doing it with others) but you get to eat as well!
Combining a hands on purposeful activity with a guest speaker, where you learn about a particular project, is a great way to be informed about a project, become involved and raise funds. Congratulations to the organisers, to the endless stream of volunteers, and to Sue and Zulu for organising such meaningful events. Robyn
Energy and enthusiasm with great skills
Sue and I met while she was working in the St George region, firstly from St George Private Hospital and later with Kogarah Council. Sue's energy and enthusiasm provide a point of difference and her marketing and communications skills are second-to-none.
I'd love an opportunity to work with Sue in the future - Trevor Weeding, Media Sales Consultant
Sue is a doer
Sunrise children and I are very lucky to have people like Sue Liu who came into our lives, saw our needs and got off her bum and does something about it. She is a doer, not a gonnadoer.
Sue is a giver who has given so much over the years. When I meet people I have a button that just switches off when the chemistry is not there and a button that screams when I meet a kindred spirit. When Sue and I met my button went ballistic! She has “adopted” Sunrise and done so much to help us with fund-raising, even when she was unemployed, and has been embraced by many of the children there.
- Geraldine Cox AM, Country Director and President, Australia Cambodia Foundation, Inc - and Sunrise Children's Villages in Cambodia
Geraldine Cox Sunrise Children's Villages
Understanding our needs and providing creative ideas
The Mosaic Association of Australia found Sue Liu to be an amazing resource of ideas, committed to understanding the needs of our association and enthusiastic to deal with. Sue helped shift the look and feel of the Mosaic Association and present to the public an association that has a welcoming feel with a professional attitude. Thank you Sue. - Nola Diamantopoulos, President, Mosoz 2005
Mosaic Association of Australia Mosaic Association of Australia