Zulu’s Gallery – St George Private – Heart Health Campaign

Case Study: Healthy Heart for a Healthly Life

With the brief to develop some sort of marketing campaign to promote Cardiac Services at St George Private – I deduced that we should focus on raising awareness about Heart Health as a starting point – and bring

education to the community.

Our first Heart Health Awareness week was in October 2006 and saw the birth of our Heart Man – who we named ” ARTIE”.

Zulu developed a campaign for St George Private that included participation with sister hospital Kareena Private and that included events in both the St George and Sutherland Shire.

Read the TESTIMONIAL from CEO Tracey Burton

Development of logo and campaign identity

Blood pressure testing cards and information

2006 Campaign poster detailing events

2006: Sticker, Frisbee, water bottle and pen

2006 Campaign – Healthy Heart for a Healthly Life

  • 2 x public seminars at St George Bank auditorium (Cardiologist and Exercise Physiologist)
  • 2 x public exercise sessions
  • 5 x blood pressure testing: St George and Kareena foyers, Westfield Hurstville and Miranda and St George Bank foyer
  • Feature Article in “M Magazine” and local area press coverage
  • Frisbees, pens, waterbottles in gift bags as giveaways
  • GP CPD Events

2007 Campaign – 1-3 May 2007

  • 2 x public exercise sessions
  • 5 x blood pressure testing: St George and Kareena foyers, Kogarah Library and Sutherland Leisure Centre
  • Educational Poster Campaign
  • Publication and sale of Heart Health Cookbook – Recipes from the Heart
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