Zulu’s Gallery – NCS Holdings Limited

The work achieved  for Papua New Guinea Landowner company NCS by Zulu Communications is a career highlight for Sue Liu.

When Sue met with former NCS  Executive Director, Marcus Gosling in June 2008, she was not to know that together, they would embark on an intense journey to reposition and rebrand  the company, achieving unprecendented recognition and success for  consolidating and raising the profile of a proud and  powerful brand.

During the innitial audit and evaluation conducted for NCS, one of the key strategic goals identified was to position NCS as a leader in the industry to enable the company to be a contender for multi million dollar contracts in catering and services management of LNG projects in PNG.

With its existing brand, NCS would be battling the perception and seed of doubt sown by international competitors that PNG owned companies were not capable or professional enough to bid for such significant work.

Sue discovered that infact, NCS were indeed already leading the industry in PNG with service provision to the key mining developers and government institutions.  The organisation’s brand, and internal and external communications were in need of a major overhaul, as well as redefining the key messages and methods of communication.

Sue’s goal was to reflect back to the key stakeholders of the company, its people and communities, the nature and scope of their daily work and how truly succesful they ARE at “Meeting the Challenge – Every Day” – in servicing the needs of their customers. This created a great sense of ownership,  pride and celebration in the company within its own ranks- and the development of an authentic recognition and respect for the achievements of one of PNG’s most successful landowner companies.

Following is a representation of  Sue’s leadership and involvement in NCS’ development and achievements over 2 years.

June 2008 – Current

You will see evidence of most of this work when you visit the NCS website, read the news articles and download copies of Gadona.

Executive and strategic business and relationship development

Internal Communications Programs

Marketing and Communications Campaigns

NCS Testimonials

If you are seeking results with nothing less than a proactive professional, then look no further than Zulu Communications – you will not be disappointed.

NCS was seeking assistance to rebrand and reposition the company in order to win new business especially from the multi-national developers moving into PNG.

Step 1 was a research and evaluation stage which ensured that any action we took had clarity and alignment with the NCS Vision. In a short space of time, Sue set about completing an achievable, detailed action plan to meet our short and long term objectives focusing on communications, marketing and strategic management.

This resulted in the creation of a new logo and brand identity and complete re-launch of our brand within 4 months. This was also done in tandem with the complete redevelopment and technical upgrade of the NCS website to a professional standard.

Next on the list was our company newsletter which underwent a revitalization to reflect our new brand and more importantly, writing and delivering a consistent message to multiple NCS stakeholders.

That was all achieved within the first 4 months and over the following 18 months, Zulu continued to ensure we maintained clarity and direction on our goals whilst working closely with the Executive Director and team on strategic positioning for the new business we were seeking.

Concurrently, Zulu revised, redeveloped and created new marketing and advertising collateral and managed numerous campaigns including; new uniforms, merchandise, staff handbook, staff recognition and reward program, representation at industry events, business development and introduced a long overdue healthy lifestyle program for use by all our customers.

This would not have been achieved but for Sue’s tenacity, her attention to detail and responsiveness, all of which reflect her professional commitment and focus on her client’s needs. Coupled with an effervescent approach to her work, it enabled NCS to achieve the goals it had set itself – recognition as PNG’s premier service company and winning business in the largest resource project ever undertaken in Papua New Guinea.

If you are seeking results with nothing less than a proactive professional, then look no further than Zulu Communications – you will not be disappointed.

Marcus Gosling, Executive Director, NCS Holdings Limited


A pro-active supplier who follows up everything to its conclusion

‘Sue is an absolute professional in her field. Jobs are completed on time and to your specifications. No stones are left unturned to get the job done. Not only is she competent, professional but also a pleasure to work with. Being in supply chain, it makes my job so much easier when your supplier is so pro-active and follows up everything to its conclusion. I have no reservations in recommending her business to others.’

Corey Polume,  Supply Chain Manager

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