Zulu's Gallery – Mercy Foundation

Social Justice Charity

Case study: A helping hand to modernise and refresh

Originally I was asked to work with the wonderful people at the Mercy Foundation as in addition to my brand management responsibilites with St Vincents & Mater Health Sydney.

The Mercy Foundation asked me to write and redesign a series of leaflets – and start to develop a brand identity that was appropriate to their supporter base and that would help them appeal to a wider market.

They really needed modernisation – and professional help to keep develop a style and maintain consistency.

We have over the years, redeveloped their business resources such as stationery and also – the big undertaking of redeveloping and redesigning their Mercy Foundation website.

Working with the Executive team over a period of 3 months, I restructured, rewrote, redesigned and managed the production of the Mercy Foundation’s clean, fresh, colourful and professional website.

Read the testimonial from Helen Kearins from The Mercy Foundation

Mercy website screen shot

Website redevelopment – 2005

Mercy foundation business card front Mercy business card back

Double sided Business Card

Mercy with compliments

With compliments slip
Mercy letterhead

Letterhead

Mercy Foundation Leaflet format

Mercy Foundation Leaflet form

Workplace Giving 8pp page DL leaflet
Mercy Foundation Project Grants Applications leaflet front

Mercy Foundation Project Grants Applications leaflet back

Project Grants Applications 6pp DL leaflet

See how Zulu progressed the corporate identity.

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