Zulu's Gallery – Integral Security Management

Security Consultation and Management
Case Study: More than just alarms – the re brand of The Alarm Factory to Integral Security Management

For over 20 years Bankstown based security company, The Alarm Factory had developed a recognisable and respected brand. In 2002, CEO David East decided to take advantage of moving to a new premises to redevelop the identity of his business.

We started this process with an Audit, Evaluation and Recommendations process – to take stock of the company’s history, business development goals and to develop a strategy to rebrand the business and to communicate this change to his loyal customers.

A critical aspect of the strategy was to ensure that the new business name captured the scope of services provided by the company and to enable expansion and introduction of new services in the future. We came up with the name INTEGRAL SECURITY MANGEMENT or ISM, and a fresh colour scheme that maintained its solid foundations by keeping close to “Alarm Factory blue”

We were given a short time frame of 2 months to develop the strategy and design the new logo and to work within ISM’s adminstration structure to ensure that signage, stationery and other key marketing communications resources could be introduced seemlessly into the company’s relocation plans and existing administration systems.

Read the TESTIMONIAL from David East

Re-development of logo and corporate identity

Logo re-designed