Zulu’s Gallery – Accelerated Healing

Case Study: The importance of the ICON to the individual

When we commenced work – we started with a broad communications and marketing plan to ensure that everything we produced was well considered and appropriate. She was aiming to adopted a variety of community based marketing activities to build up awareness of her new brand and services.

Lydia had notions of design elements that were of significance to her- she just didn’t know how to express it -to create a brief for the designer. She was very sure about what she wanted – but NOT UNTIL she saw it in front of her!!

In the planning process we had identified requirements for applying the logo that had to be considered – and I was the project manager working on Lydia’s behalf with the designer – taking the AGONY out of that communication process for both parties.

We also worked quite intensly on Lydia’s copywriting – to structure and her services and offerings – and to ensure that the terminology and concepts we developed to describe her work appropriate to her marketing and consistenly applied to her other marketing materials.

Double sided business card

DL flyer & Newspaper ad