Strategies and campaigns aligned to your culture and community
Sue Liu works with business leaders and leaders in business who appreciate the value of working with a professional with experience across a diverse range of industries and complex cultures and cross cultural communications.
Sue provides that big picture insight with practical strategies and delivers solutions for business through, marketing, public relations and production disciplines. She will work with you and your team to design and deliver targeted, creative campaigns and events that will be aligned to the heart and soul of your business.
Engaging your diverse communities
The diverse range of people and stakeholder groups who are important to your business – inside and out require different strategies, methods and ways to connect and engage. The common thread and consistent message will encourage greater connection with these groups of communities with eachother and your business.
You communities include: Customers, clients, employees, shareholders, Board members, executives, remote and divisionsal clusters, ethnic and cultural groups, suppliers, associates, partnership organisations and the wider community.
Business, marketing and communications strategy
- Gain clarity on business, service and operations aspirations and realities.
- Define and create practical strategies and plans.
- Mentor and support leaders and teams to achieve those goals and objectives
- Facilitate discussions and planning with internal and external stakeholders
- Review organisational culture and brand strategies
Brand, marketing and communications planning and management
- Ensure your brand is aligned with your business strategy, and integrated into your operations and across your platforms with clarity and consistency
- New brand developments or redevelopments
- Campaign strategy and planning -all media
- Campaign concept development and creative management
- Messaging and copy
- Professional design and production – print and online
- Communications and PR campaigns, stakeholder and sponsorship management
Social responsibility campaigns/ cause related marketing
Good for the soul of your brand, your business and your people
Zulu Communications wants to help businesses be good corporate citizens and Zulu certainly encourages businesses to integrate an element of helping and building communities to the values and operations of their business. For many business leaders, it’s not the concept of CSR they struggle with, it’s actually making it happen and sustaining interest and activity!
- Engage, motivate and inspire your communities inside and outside of your business with engaging activities
- Choosing recipients and activites that resonnate with your people
- Integrate and manage your campaigns to ensure that your relationships are working from both sides
- Monitor how these relationships and activities are impacting on your business
Working with you and your team
Sue will work directly with you and your team to develop a business and communications strategy that aligns and supports business objectives whilst engaging and empowering your people.
- Business, marketing and communications strategy
- Business evaluation, strategy and planning
- Brand, marketing and communications planning and management
- Social responsibility campaigns/ cause related marketing
- Production and supply
- Event & function management
Find out more about work by visiting: Zulu’s portfolio & read our terrific testimonials and case studies.