Hands-on, heartfelt business, marketing and communications
More about Sue
Sue Liu was born and bred in Sydney’s Inner West, where she lives today with her “not so insignificant other”, fur child Moet the brown Burmese cat.
She completed her BA in Communications at Newcastle University and cut her professional teeth in publicity, PR and media relations, whilst she completed her Grad Dip in Communication Management. Before starting Zulu Communications in 2001, Sue’s clients and employers included:
In Australia: NSW Department of Community Services, Barnardos Australia, Securities Institute of Australia, Australia Council for the Arts, Mayne Stream Communications and FAI Home Security.
Overseas: London , England – NCH Action for Children and Commonwealth Telecommunications Organisation. Vancouver , Canada – THE Financial Planning Group, Montreal Trust and Just Your Type.
A lover of adventure and unusual travel
Sue left Australia in 1994 to discover what the world had to offer, backpacking her way around the USA, Central America, Mexico, Europe and Africa, working in Canada and UK for close to 5 years. Whilst doing so, she developed a passion for adventurous and slightly dangerous travel. She returned to Australia in 1999. Struggling with establishing a “normal” life, Sue embraced the challenge of self employment and started Zulu Communications on 1 August 2001.
Because the travel bug had bitten so hard, Sue continued to travel and explore Asia and the Pacific on diving and adventure holidays. To date she calculates that she has visited close to 60 countries, many of them multiple times.
Sue has MANY stories and OMG moments to tell, some of the highlights include:
Being blessed by Hindu priests and Buddhist monks before a splendid surprise birthday party in Sri Lanka
Taking 300 children to the beach and being the recipient of much love and adoration at Sunrise in Cambodia
Catching an 80kg marlin on her first ever fishing trip in Rabaul, PNG
Standing on the edge of the world’s 5th largest gold mine on Lihir Island, PNG
Surviving a shoot-out between bandidos and police on the top of a volcano in Guatemala (bullets whizzing past ear…)
Capsizing in “The bad place” whilst white water rafting four x class five rapids on the Nile in Uganda
Night diving with Manta Ray off Kona on the Big Island of Hawaii
Doing somersaults in a 2-seater microlight whilst flying over Victoria Falls in Zimbabwe
Being hugged and kissed by a baby chimpanzee in Uganda
Winning the 2 Day FM travel adventure competition in 2000 (doing crazy things on live radio for three weeks in Sydney and Europe).
Accidental aid worker – a traveller’s memoir in the making.
In March 2013, Sue announced publicly that she was about to embark on a writing adventure. Once that message was out there – there was no turning back. Sue self published (through Zulu Communications) her memoir Accidental Aid Worker in November 2015. It’s the story about her journey as a volunteer aid worker and fundraiser, working for the benefit of communities in Cambodia and Sri Lanka since 2005 .
Meeting people from different countries, cultures and walks of life has surely been part of Sue’s great passion for people. Sue devotes much of her time and expertise volunteering, creating opportunists and fundraising events to support vulnerable and disadvantaged communities and organisations in Cambodia, Sri Lanka, Africa and Australia.
She is also a qualified PALS volunteers and helps children with literacy and learning to read.
Sue has a penchant for the bizarre, quirky and unusual, gardening, painting, mosaics and art, design, music, photography, scuba diving, cooking, movies, food, interesting conversation, bad jokes, psychology …………..and all things feline.
Goals and aspirations
To lead and inspire people to care more, give more and find the time and space to share more.
Develop and mentor social businesses in Australia and overseas that benefit communities and inspire and motivate those around them.
Support and provide service to vulnerable people in practical ways.
To finish writing and publish her first book and for it to be a raging success all over the world.
Celebrate, commiserate and communicate with authenticity.