Hands-on, heartfelt business, marketing and communications
Business Confidante – Mentoring
Do these words resonate with you?
“A leap in confidence and skill” – Alex
” Clarity leads to action” – Leslee
” Energy and insights have led to change” – Sophie
“Helping me to stay true to the dream of starting my business” – Arienne
“Assisting with objectivity and gaining clarity” – Jean
“Brings focus purpose and confidence to change” – Cherie
“The experience has all been so valuable and is getting me to closer to success” – Kerry
Knowing what next steps to take in your career, business or life in general is not easy. Challenges appear at all stages of life and business. At times, life throws punches that can leave you struggling with direction and decision making.
Do you need understanding, fresh perspective, support and expert advice?
If you’re having difficulty navigating your way through that dizzying haze, Sue can guide and support you through, to achieve clarity and direction, putting you back in confident control. Business Confidante mentoring includes:
Clarify and define plans and goals
Review business, structure, HR, operations and marketing activities and campaigns
Explore personal challenges and issues
Assist with identifying opportunities and planning for the future
Advice on marketing, business and production
Support when you need it – face to face or Skype
Sessions are 1.5 – 2 hours , which is generally enough to for most people. Follow ups sessions are when and as needed.
Take the next step forward with clarity, direction, control and confidence.
Testimonials for Business Confidante
The experience has all been so valuable and is getting me to closer to success
When I started my business I was happily going along using what I like to call "the hummingbird approach". That is, fluttering between enjoyable tasks, following all my bright ideas and ignoring less pleasant tasks for another day. What I desperately needed was a strong rudder to guide my wandering business. Someone to get me to face some facts about my business and confront the hard stuff head-on.
Sue instantly recognised that the little that I had in the way of marketing materials were mismatched and did not communicate the essence of my business to my customers. She mentored me through creating my brand and marketing materials that I could be proud of.
Sue knew when to speed me up and when to slow me down. She got me to focus on how my business was perceived in the market place, and how to create the perception I wanted. After doing the hard work with Sue it came to light that my business was not as viable as I thought it was, nor was it really what I wanted in the longer term. I am now working on another business. I can apply what I have learnt with Sue on my new venture. The lessons have been learned and the skills are transferable. The experience has all been so valuable and is getting me to closer each day to business success.
Ever stoic and proactive, it is obvious that she just "gets" marketing. If you don't get it, or even if you think you do and are wondering why you are not getting results, I recommend you get Sue onboard to get serious about your business and really take it to the next level. Kerry
Energy and insights have led to change
As a mentor, Sue’s guidance, encouragement and support have been invaluable. She has helped me to clarify long-term aspirations, short-term goals, and ways to deal with the issues that had prevented me from achieving these things. Working with Sue has given me new levels of courage and of confidence. I am so grateful to have had the benefit of her wonderful skills, energy and insights as I can say with all sincerity that my life has been changed for the better as a result - Sophie
Clarity leads to action
Thank you for allowing me to achieve clarity in my financial goals and helping me move from feeling stuck to taking action. Leslee Stroud, 2013
Brings focus, purpose and confidence to change
Over 4 years ago I was in a very comfortable partnership with 2 friends building up a paramedical health clinic in Sydney's CBD. I had grown too comfortable letting things slide along, not paying attention to escalating costs that for the most part were not incurred by my own sole trader business until it became impossible to ignore.
One of my partners and I had a session together. Sue Liu provided a mentoring and business coaching session that helped me identify what I really wanted for my business. Robust conversation made me face my fears, expectations, and clarified my goals. Using dialogue, mind mapping and creative writing we were able to give voice to all the things that were both positive and negative about our relationship. It was fun and informative on neutral ground.
The result was that I was able to take a new direction on my own. With Sue's support I was able to shift out of a very comfortable rut and make a new groove! I highly recommend regular sessions like this to bring focus and purpose to what you are doing. My friends and I were able to separate personal feelings from business, bringing us to a harmonious dissolution. Very powerful stuff from a very caring mentoring coach. Cherie
Assisting with objectivity and gaining clarity
Sue has helped me step back from the day to day running of my business to objectively access my different markets and how I approach them. She is astute, and knowledgeable in her strategy and marketing advice. Working with her has improved my clarity of where I sit in the market and the steps I will take next. Jean Kropper, 2013
Helping me stay true to the dream of starting my business
Sue was fabulous to bounce ideas off and to help me focus on what was important. She used her experience and extensive know-how to help guide me and encourage me to stay true to my dreams and to use my creativity to further my business ideas. She was exactly what I needed when I was feeling overwhelmed and a little lost at the start of this wonderful entrepreneurial business journey. - Arienne
Much needed objectivity for my business
Sue has helped me step back from the day to day running of my business to objectively access my different markets and how I approach them. She is astute, and knowledgeable in her strategy and marketing advice. Working with her has improved my clarity of where I sit in the market and the steps I will take next. - Jean
A huge leap of confidence
With Sue’s guidance and faith, I was able to discover my own writing craft and in this young journey of mine, I now have the tools to keep practising – tools I have never seen before. This is a huge leap of confidence for someone who is Deaf with English as a Second Language. Thanks so much, Sue! - Alex 2013
A true professional
I have known Sue for a long time. This is a lady who knows her stuff . Her experience in marketing knows no equal . Her hunger to share this experience is infectious. I have seen Sue take her business through many stages to the beginning of a new business, the typical and expected growth stages of an international business servicing clients in Australia and Overseas
Her approach to dealing with people is to provide the information strategies and then provide the support and structure to implement . A true professional.
I have no problem in recommending Sue as an Expert in her industry and as a good friend- David Baumgarten, CEO Clearly Business Group
Helped me gain objectivity
Sue has helped me step back from the day to day running of my business to objectively access my different markets and how I approach them. She is astute, and knowledgeable in her strategy and marketing advice. Working with her has improved my clarity of where I sit in the market and the steps I will take next.- Jean Kropper, Paper and Pixel
Great insights for my business
Minding Your Business has been steadily growing for the past three years based on the quality of service provided. I have known Sue for a couple of years and thought MYB was ready for the next step.
The thorough initial interview was a very worthwhile process. The questionnaire was the most detailed I have ever seen. The report we received as a result of the initial interview provided great insights for my business. It told me clearly what we didn't want to hear "I needed to define my goals better", but three months down the track I have gained the clarity and control I was lacking to take my business to the next step. Filipa Ferreria, Minding Your Business 2007