About Sue Liu

Sue has over 26 years’ experience as a hands-on business, marketing communications professional and community builder. Prior to starting Zulu Communications, Sue spent 10 years working in not-for-profit and community-focused organisations in Australia, UK and Canada.


Known as a professional, a doer and a trouble-shooter, Sue combines a passion and commitment for leading social and cultural change through creative and strategic communications programs. She is a focused and driven marketing communications expert with superior project management skills and real-world experience across industries and cultures.


Most importantly, Sue’s passion for helping people and providing structure and support in businesses is at the heart of her successes and her personal values – flow through to her business: quality, integrity, transparency and community.

Sue Liu lives in Sydney’s Inner West, with her not so insignificant other fur-child, Moet the brown Burmese cat.

Author of Accidental Aid Workeraaw-3d-cover-tight-crop

In November 2015, Sue self-published her memoir, Accidental Aid Worker, which has received praise and accolades from literary and community leaders, including Dame Professor Marie Bashir and Thomas Keneally.

 Accidental Aid Worker includes stories of 14 years as an independent businesswoman, marketing professional, volunteer humanitarian, community builder and leader. Find out more about Sue’s journey into volunteering and community work and read the behind the scenes stories of Zulu’s Community and these campaigns. You can read reviews, find out where Sue is speaking and also buy your signed copy of the book at www.accidentalaidworker.com.au

A lover of adventure and unusual travel

Sue left Australia in 1994 to discover what the world had to offer, backpacking her way around the USA, Central America, Mexico, Europe and Africa, working in Canada and UK for close to 5 years. Whilst doing so, she developed a passion for adventurous and slightly dangerous travel. She returned to Australia in 1999. Struggling with establishing a “normal” life, Sue embraced the challenge of self-employment and started Zulu Communications on 1 August 2001.

Because the travel bug has bitten so hard, Sue continues to travel and explore Asia and the Pacific on diving and adventure holidays. To date she calculates that she has visited close to 60 countries, many of them multiple times.

Stories and OMG moments:

  • Being blessed by Hindu priests and Buddhist monks before a splendid surprise birthday party in Sri Lanka
  • Taking 300 children to the beach and being the recipient of much love and adoration in Cambodia
  • Catching an 80kg marlin on her first ever fishing trip in Rabaul, PNG
  • Standing on the edge of the world’s 5th largest gold mine on Lihir Island, PNG
  • Surviving a shoot-out between Bandidos and police on the top of a volcano in Guatemala (bullets whizzing past ear…)
  • Capsizing in “The bad place” whilst white water rafting four x class five rapids on the Nile in Uganda
  • Night diving with Manta Ray off Kona on the Big Island of Hawaii
  • Doing somersaults in a 2-seater microlight whilst flying over Victoria Falls in Zimbabwe
  • Being hugged and kissed by a baby chimpanzee in Uganda
  • Winning the 2 Day FM travel adventure competition in 2000 (doing crazy things on live radio for three weeks in Sydney and Europe).

Other Passions

Sue has a penchant for the bizarre, quirky and unusual, gardening, painting, mosaics and art, design, music, photography, scuba diving, cooking, movies, food, interesting conversation, bad jokes, psychology …………..and all things feline.

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