The impact of an appropriate GIFT and the importance of acknowledgement
November 1, 2008
My message this November Newsletter is simple as we head into the Silly Season of consumerism-plastic-charged-Christmas-excess-spending-choices.
DO YOU HAVE TO GIVE A GIFT?
Of course – you are not obliged or have to do ANYTHING. That’s when it comes down to the power of intent – and as a marketing and communications “exercise” – what you do or don’t do can speak VOLUMES.
My opinion is that this end of the year – is a great time to reward and acknowledge your clients, suppliers, supporters, staff and loved ones (friends and family) for the value of what they have contributed to YOUR business and your life over the year. Some people succumb to laziness or “too-busy-to-think-about-it-ness” at this time of the year – and I suggest taking some time OUT to consider the value of giving and appreciation to those important people who support you in your life.
Here are some thoughts for GIVERS:
Thinking about the “why” of giving is just as important as the “what” to give. How do we make our giving choices have impact and meaning – for not only ourselves but to those who receive from us? Do you consider the thoughttand effort ( or not) that has gone into the choice of gift that you’ve received ?
Of course – in these times of economic stress and consumer excess – consideration also HAS to be give to “how much” – to give and to spend. The less we can afford to give – the MORE we have to consider the relevancy of what, who and how we give it.
Here are some thoughts for RECEIVERS:
- Acknowledgement of receipt of a gift – is so VERY important – to the GIVER
- Taking the time to communicate a simple THANK YOU – is ESSENTIAL – don’t forget or get to busy to do this.
So, whatever you decide and choose to do (or not) – if I’ve helped you stop and think about it and consider your options – that’s my gift to you.
OK – I’ll get OFF my soap box now……….
